Joy

Joy, the emblem of the Jean Patou brand

A tribute to the wealthy clients of Jean Patou

Joy is a fragrance that has become legendary today and has helped to establish the reputation of Jean Patou throughout the world. Indeed, it was born in the aftermath of the 1929 crisis. At that time, Jean Patou had the idea of offering a gift to his wealthy American clients who could no longer travel to Paris because of the crisis. He then asked his perfumer, Henri Alméras, to create an extraordinary fragrance for him, an exceptional perfume worthy of his loyal clients at the salon on rue Saint-Florentin. Several samples were presented to him. However, none of them truly pleased Jean Patou. He felt that they lacked that little extra touch of soul indispensable to creating a masterpiece. The house's nose and Jean Patou himself then had the idea of combining the most noble and most expensive raw materials in the world: the Bulgarian rose, the rose de mai and the jasmine from Grasse. Nevertheless, although this composition delighted the creator, it was still not powerful enough for his taste. He said: «when I want to create an impressive ensemble, I use a richer fabric, or I double it. Do the same with this perfume, double the concentration!» And so Joy considerably increased the concentration of these ingredients, doubling the cost of the perfume at the same time. Joy thus became the «most expensive perfume in the world». Yet it was precisely this that created its international renown. Joy was then exclusively reserved for a privileged clientele, in the image of actresses such as Constance Bennet or Louise Brooks.

The exuberant scent of Joy

Needless to say, Joy is a fragrance of incomparable quality. It symbolises the exuberance of Paris despite sometimes difficult times. To give you an idea of its prestige, no fewer than 10,600 jasmine flowers and 28 dozen roses are needed to create just 30 ml! Moreover, its composition does not stop there. It is also accompanied by a floral bouquet composed of Bulgarian rose, lily of the valley, tuberose, ylang-ylang and aldehyde. Its base, meanwhile, combines the depth of sandalwood with the sensuality of musk. Undeniably, it truly deserves its title as a legend of perfumery.

The Eau de Toilette Joy by Jean Patou

Its name is a legend. This unique perfume has immortalised the name of Jean Patou forever as one of the greatest perfumers of all time. Created in 1929, Joy quickly became «the most expensive perfume in the world» and enjoyed considerable success. To this day, it remains a symbol of prestige and quality.

Joy, a luxurious adornment for an exceptional woman. Joy, an extraordinary, sumptuous and timeless perfume.

JOY is the symbol of quality and prestige. Unchanged since its launch in 1929, the juice is based on a unique blend of rose and jasmine. This rarity will remain synonymous with mystery and desire for women of all generations. The exquisite ingredients blend together to create a wonderful association of the senses. The top notes exude freshness, with floral notes of Bulgarian rose and jasmine. The vibrant and highly concentrated blend of these two ingredients in the heart and base notes lends the fragrance elegance and opulence.

Notes: Bulgarian Rose, Hesperide, Tuberose, Ylang-ylang, Jasmine from Grasse, Rose de Mai, Musk Notes.

ALCOHOL, PARFUM (FRAGRANCE), AQUA (WATER), LIMONENE, ETHYLHEXYL METHOXYCINNAMATE, DIETHYLAMINO, HYDROXYBENZOYL HEXYLBENZOATE, CITRAL, CINNAMAL, LINLOOL, BHT