Rochas Perfumes

The founding of the house of Rochas

The story of the house of Rochas takes us back to 1925, when Marcel Rochas decided to establish his first couture house. He set up his atelier in Paris and quickly made a name for himself in the world of fashion. Alongside this, he began creating jewellery and fantaisie accessories to complement his designs. Marcel Rochas was soon regarded as the "couturier of youth," adored by stars the world over. Then, eager to offer his clients a vision of all-encompassing beauty, he ventured into the world of perfumery. The year was 1936.