Wild Ocean

Wild Ocean, the new maritime fragrance by Courrèges

The house of Courrèges was very famous in the 1960s and 70s, and owes much of its renown to the invention of the miniskirt. For a very long time, Courrèges was associated with the image of a liberated femininity. An iconic figure of emancipation, the brand has fallen somewhat out of fashion today, yet still commands admiration for its highly elegant and timeless fragrances. This time, in 2019, Courrèges chose to focus on masculinity. The brand sweeps us away in a whirlwind of freshness coming straight from the sea. A closer look at its new Courrèges fragrance: Wild Ocean.

Wild Ocean, an olfactory stroll at the heart of the waves

As the name of this fragrance suggests, it is a maritime concentrate, as if the entire power of the sea were suddenly contained within a glass bottle. It must be said that Courrèges has always had a very special attachment to the maritime world. Courrèges had already made waves in 2016 by creating a luxurious yacht with a very minimalist design. The name of this prestigious vessel? White Ocean… We are not far removed from the world of this new essence. So, what does this new fragrance smell like? Wild Ocean is an aromatic and aquatic juice. Its connection to the marine world is undeniable and is apparent from its top notes. Indeed, this juice opens with a sea water accord, both refreshing and lightly salty. Then, as if to transport us to a paradise island, Wild Ocean blossoms around a sandy heart. The image is beautiful. It carries us to a white sand beach, whose sun-warmed grains are bathed in the coolness of the water. Its base then becomes more complex. Composed of ambroxan, it exudes an animalic, saline, woody and musky breath reminiscent of ambergris, a secretion of the sperm whale released into the heart of the ocean, which acquires its definitive scent through the waves and oceanic movements.

Courrèges opts for a bottle with universal appeal

While Courrèges clearly played the oceanic card in its formula, the brand also chose to express this universe on an aesthetic level. Naturally, the bottle is blue in colour. The idea, of course, is to evoke the colour of water. Furthermore, blue is generally very popular among perfumers as it has a very universal appeal and is appreciated in every corner of the globe. The overall design is both minimalist and abstract, featuring gentle undulations on its front face. The Wild Ocean bottle takes the form of a thick glass cube resting on a solid base. The square shape chosen by Courrèges is equally intended to speak to all men, regardless of their differences. The name of this new fragrance is inscribed on one of its sides in white and silver, in capital letters.

ALCOHOL DENAT., AQUA (WATER), PARFUM (FRAGRANCE), ETHYLHEXYL METHOXYCINNAMATE, BUTYL METHOXYDIBENZOYLMETHANE, ETHYLHEXYL SALICYLATE, BHT, BENZYL SALICYLATE, LINALOOL, LIMONENE, GERANIOL, COUMARIN , CITRAL , CI 17200 (RED 33), CI 42090 (BLUE 1)