Paradigme

An amber woody fragrance for men with notes of amber woods, geranium and fresh bergamot.

THE OLFACTORY NOTES

Paradigme Eau de Parfum rethinks the traditional way of creating a fragrance and opens a new olfactory paradigm. This amber woody fragrance for men upends the codes of traditional perfumery to deliver a magnetic trail, oscillating between enveloping warmth and exhilarating freshness. Master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville have inverted the structure of the composition, working from the base upwards. Like an inverted pyramid, it is a symbolic echo of the emblematic Prada triangle logo.

The inverted olfactory pyramid:

- Top note: Amber woods

- Heart note: Bourbon Geranium

- Base note: Calabrian Bergamot

TOM HOLLAND, THE EMBODIMENT OF PRADA'S PARADIGM

Like TOM HOLLAND, it is an invitation to feel, experiment and open up new perspectives to create your own paradigm, transcending traditional preconceptions by asking: what if there were another way?

A COUTURE & REFILLABLE FRAGRANCE

"In designing the Paradigme bottle, we drew inspiration from the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary prism. The green colour is unexpected; the bevelled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, yet with a touch of eccentricity." Coralie Salem, Creative Director, Prada Beauty.

This fragrance bottle is refillable and combines the House's emblematic codes with a design conceived to be reused.

THE IDEAL GIFT

Give an unforgettable olfactory signature: this exceptional bottle is the ideal gift idea for Valentine's Day, Father's Day or Christmas.

The intensity of the fragrance is amplified by the warmth of your body. Apply it to the back of your knees and elbows for a more powerful and longer-lasting trail.
If you prefer to fragrance your wrists, remember to reapply after washing your hands, as water tends to diminish the scent.
After application, avoid rubbing or dabbing the skin. This alters the fragrance and shortens its longevity.

Avertissement : les listes d’ingrédients entrant dans la composition des produits sont régulièrement mises à jour. Avant toute utilisation d’un produit, veuillez prendre connaissance de la liste d’ingrédients située sur son emballage afin de vous assurer que les ingrédients sont adaptés à votre utilisation personnelle.

1266121 05 - INGREDIENTS:  ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • COUMARIN • LINALOOL • LIMONENE • CITRONELLOL • DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE • ALPHA-ISOMETHYL IONONE • GERANIOL • BENZYL BENZOATE • CITRAL • BENZYL CINNAMATE • CINNAMAL • BENZYL ALCOHOL • FARNESOL • METHYL ANTHRANILATE • EUGENOL (F.I.L. N70057716/1).

INFLAMMABLE JUSQU’À SÉCHAGE. À TENIR À L’ÉCART DE LA FLAMME OU DE LA CHALEUR. ÉVITER DE VAPORISER VERS LES YEUX.

PRADA BEAUTY14, rue Royale - 75008 Paris France