Paradigme

What if there was another way?
Paradigme, the new masculine signature fragrance from Prada.
A fragrance that transcends traditional preconceptions by asking the question: what if there was another way?
A question as an invitation to experiment and to open new perspectives. Confidence is redefined as curiosity, strength as refinement, and success as the freedom to create one's own paradigm.

ANOTHER WAY TO NAME A FRAGRANCE

Paradigme [pa-ra-digme] noun. masculine.
A new perspective. A new way of thinking, doing, being. An augmented anagram of Prada creating a direct link with our iconic feminine fragrance: Paradoxe.

ANOTHER WAY TO COMPOSE A FRAGRANCE

Paradigme Eau de Parfum rethinks the traditional way of creating an olfactory experience.
Our master perfumers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville decided to open a new olfactory paradigm by inverting the traditional structure of fragrance composition, moving from the base upwards, like an inverted pyramid, a symbolic echo of the emblematic Prada triangle logo.
The result is an avant-garde yet highly sophisticated woody amber signature, oscillating between an enveloping warmth and an exhilarating freshness.
The opening unfolds on the warm sensuality of amber woods composed of Peru balsam, benzoin resin and vigorous Guaiac wood. At the heart, an emblematic green Bourbon Geranium, this time reinvented with rosy floral facets unfolding over a radiant heart of Calabrian Bergamot and airy musks that sublime the composition.

« The obsession behind this composition was audacity, the audacity to challenge classicism, to propose a new model, more sensual and magnetic » Marie Salamagne, Master Perfumer.

ANOTHER WAY TO DESIGN A BOTTLE

The Paradigme bottle immediately sparks curiosity.
An architectural silhouette of radical elegance, softened by rounded edges, and an avant-garde statement thanks to the tilted and tactile Prada triangle, the emblematic signature of the Maison.
A lacquered bottle with an intense and seductive gradation from black to green, the emblematic colour of the Maison.
The case features the signature Saffiano leather motif of the brand, and is signed with a silver Prada logo.

« In designing the Paradigme bottle, we drew inspiration from the Prada fragrance archives and then sought ways to reimagine the design through a contemporary prism. The green colour is unexpected; the bevelled edge of the inverted triangle appears as a surprising detail. In this way, it is characteristically Prada, being at once undeniably sophisticated, yet with a touch of eccentricity. » Coralie Salem, Creative Director, Prada Beauty.

The intensity of the fragrance is amplified by the warmth of your body. Apply it to the back of your knees and elbows for a more powerful and longer-lasting trail.
If you prefer to fragrance your wrists, remember to reapply after washing your hands, as water tends to diminish the scent.
After application, avoid rubbing or dabbing the skin. This alters the fragrance and shortens its longevity.

Avertissement : les listes d’ingrédients entrant dans la composition des produits sont régulièrement mises à jour. Avant toute utilisation d’un produit, veuillez prendre connaissance de la liste d’ingrédients située sur son emballage afin de vous assurer que les ingrédients sont adaptés à votre utilisation personnelle.

1266121 05 - INGREDIENTS:  ALCOHOL • PARFUM / FRAGRANCE • AQUA / WATER / EAU • COUMARIN • LINALOOL • LIMONENE • CITRONELLOL • DIETHYLAMINO HYDROXYBENZOYL HEXYL BENZOATE • ALPHA-ISOMETHYL IONONE • GERANIOL • BENZYL BENZOATE • CITRAL • BENZYL CINNAMATE • CINNAMAL • BENZYL ALCOHOL • FARNESOL • METHYL ANTHRANILATE • EUGENOL (F.I.L. N70057716/1).

INFLAMMABLE JUSQU’À SÉCHAGE. À TENIR À L’ÉCART DE LA FLAMME OU DE LA CHALEUR. ÉVITER DE VAPORISER VERS LES YEUX.

PRADA BEAUTY14, rue Royale - 75008 Paris France