Moustache

When the iconic Moustache by Rochas becomes a more sensual Eau de Parfum

In perfumery as in fashion, trends come and go and sometimes return. Many perfumers thus dive back into their history to make us rediscover their most celebrated fragrances. This is precisely what the house of Rochas has decided to do. Its brand new creation is called Moustache, a juice already very famous in the world of men's perfumery. Created in 1949, this essence resurfaces in the form of an Eau de Parfum. More than ever, the focus today is on sensuality.

The history of the very first Moustache by Rochas

Before even telling you about this new fragrance, let us take a moment to dive back into the history of the very first Moustache by Rochas. It takes us back to 1949, when men's perfumery was very different from what it is today. Men used only Eaux de Cologne at the time. They used them to add a touch of freshness at the end of their grooming routine. However, these fragrances had a cruel tendency to lack tenacity and personality. Moustache by Rochas appeared as one of the first true juices in men's perfumery. A genuine fashion accessory, it focused above all on virility while preserving an undeniable dynamism. Its name, for its part, is inspired by one of the most powerful men in history, Charles I of England, as depicted in a painting by the artist Van Dyck.

The new power of Moustache Eau de Parfum

Moustache Eau de Parfum, in its 2018 version, was created by perfumer Nathalie Gracia-Cetto. This juice reappropriates the scent of its predecessor and adapts it to current trends. It explores a new olfactory territory and makes sensuality its primary subject. It opens with an explosion of highly contrasting notes, blending the tangy freshness of mandarin with the spicier incandescence of pink berries. Its heart, too, blends contrasting ingredients. The floral elegance of Bulgarian rose faces the woody masculinity of Atlas cedar.

Finally, its woody notes of old have remained much the same. They reveal themselves to be warmer, however, in contact with vanilla and benzoin. Moustache Eau de Parfum by Rochas is presented to us in a bottle virtually identical to that of its very first version. A kind of glass amphora, it forms a transparent, finely sculpted cylinder. Its rounded base rests on a stable and virile stand, a symbol of power and reliability. A black chrome cap provides contrast with the rest of this visual. Its juice, for its part, is more amber than before, as if to embody its new sensuality. Its iconic red label is still present. Moreover, the T of its name also forms an elegant moustache, a nod to that of Charles I of England.

ALCOHOL, PARFUM (FRAGRANCE), AQUA (WATER), LIMONENE, ETHYLHEXYL METHOXYCINNAMATE, DIETHYLAMINO, HYDROXYBENZOYL HEXYLBENZOATE, CITRAL, CINNAMAL, LINLOOL, BHT