Vital Perfection

<p>An advanced expert anti-aging solution including SPF30, leaving your skin +43% more lifted, firmer and more radiant in just one week*.<br>Now 4 times more effective than before** and refillable, this expert day cream improves the skin's potential throughout the day.</p> <p>SHISEIDO TECHNOLOGIES ROOTED IN JAPANESE EXPERTISE<br>- Patented SafflowerREDTM: helps stimulate skin self-regeneration (in-vitro test) thanks to the traditional Japanese Mogami safflower, effectively addressing the concerns of women over 45: dark spots, lack of elasticity and skin sagging.<br>- ReneuraREDTM Technology: an iconic technology drawing on Shiseido's expertise in neuroscience to deliver fast, long-lasting results and reveal the skin's potential.</p> <p>CLINICALLY PROVEN RESULTS THAT IMPROVE OVER TIME<br>- In just 4 hours: +43% hydration***<br>- In just 1 week: skin that is +43% more lifted, firmer and more radiant*<br>- After 8 weeks: +53% firmness and radiance****</p> <p>APPROVED BY WOMEN IN JUST 1 WEEK*<br>- 92%: skin firmness is improved<br>- 86%: deep wrinkles are less visible<br>- 89%: skin appears more lifted<br>- 89%: skin texture is more even<br>- 92%: skin resilience is improved</p> <p>REFINED TEXTURE AND NOBLE FRAGRANCE<br>-Rich texture: Reveal the potential of your skin throughout the day with the Crème Jour Lift Fermeté SPF30, which effectively combines hydrating and anti-aging actives in a unique, rich texture.<br>-Fragrance: Immerse yourself in the sumptuous and enveloping beauty of the Noble Orchid, offering your skin the timeless Japanese experience of magnificent floral scents, thereby revealing the full potential of your skin.</p> <p>WHY USE A CREAM WITH SPF30?<br>- The Crème Jour Lift Fermeté SPF 30 helps protect the skin from UV damage during the day, while promoting more radiant and resilient skin for a lifted appearance.<br>- Also use your day cream with retinol-based products such as the Concentré Correcteur Anti-taches, the Crème pour les yeux and the Masque Raffermissant pour les yeux.</p> <p>NEW REFILLABLE SOLUTION<br>Using the Crème Jour Lift Fermeté SPF30 reduces plastic waste by up to 79% (compared to the original cream).</p> <p>VITAL PERFECTION: THE N° 1 LIFTING AND FIRMING RANGE<br>- Thanks to a neuroscientific approach, Vital Perfection is Shiseido's N°1 line for women over 45, targeting deep wrinkles and dark spots.</p> <p>* Self-assessment by 96 volunteers<br>** Clinical evaluation of firmness and radiance - 35 women for the former Crème Lift Fermeté Vital Perfection and 54 women for the new cream.<br>*** Instrumental test on 11 women<br>**** Self-assessment by 83 volunteers<br>***** Consumer test on 96 women</p> <p>For all skin types.<br>Dermatologist-tested.<br>Non-comedogenic.</p>