Shiseido Perfumes

Shiseido, between ancestral cultures and contemporary modernity

Some great cosmetics brands are born from the vision of a single individual, and this is precisely the case with Shiseido, which recently celebrated 140 years of existence, thanks to the remarkable intuition of pharmacist Arinobu Fukuhara, who in the 19^th century revolutionised Tokyo with his pioneering ideas. To this day, the Shiseido brand shines across the world, both through its innovative formulas and its unwavering desire to offer women — the focus of all its attention — nothing but the finest and most beautiful…