saga si 2013 red musk — Armani
Sì Saga: from 2013 to Red Musk, ten years of feminine boldness
2013: the first "Sì" rings out
When he launches Sì in 2013, Giorgio Armani declares a vibrant "yes" to freedom. The liqueur-like blackcurrant, the couture patchouli and the graceful vanilla become the emblem of an assured femininity, already tinged with a minimalist Milanese chic.
2017-2019: passion ignites
Four years later, Sì Passione sets the range ablaze with a fiery red. The lacquered bottle, inspired by Japanese lacquer, heralds an explosive evolution: the jasmine becomes incandescent, underscored by a pink pepper accord. The collection then grows with Intense, Fiori and then Eau de Parfum Intense editions, each variation playing on the courage/tenderness duality dear to the house.
2023-2024: the saffron-infused pinnacle of Red Musk
To celebrate the tenth anniversary of the first opus, Armani Beauty commissions a collector's edition: Sì Passione Red Musk. Julie Massé concentrates the "red" spirit by introducing a voluptuous saffron and new-generation red musks. The result? A more blazing, even longer-lasting signature, which chants a resolute "yes" with every heartbeat.