Mini Jupe

The Mini Jupe fragrance by Courrèges

The Mini Jupe was created by English designer Mary Quant. Nevertheless, many attribute this fashion piece to André Courrèges. He deserves credit for turning this garment into an iconic item of the feminine wardrobe. Paired with flat ankle boots, the Mini Jupe marked the renewal of 1960s fashion. Indeed, Courrèges was a very fashionable brand at the time. It was celebrated for its short coats, above-the-knee skirts, pop colours and its very jovial and joyful spirit. Today, Courrèges has decided to take us on a journey back in time and pays tribute to one of its most beautiful revolutions in an unprecedented fragrance called Mini Jupe.

Courrèges celebrates the Mini Jupe in a new fragrance

What could a Mini Jupe possibly smell like?

Paying tribute to this cult fashion piece is a brilliant idea. However, how does one materialise the scent of a Mini Jupe? After all, it is a garment that smells of nothing other than fabric… Courrèges therefore decided to explore the symbolism of the Mini Jupe. A woman wearing this type of outfit immediately exudes a sense of joy. She instantly appears more vivacious, fully embracing her femininity and revealing it to the world through her lovely legs. The Mini Jupe fragrance is aimed at all playful, optimistic and fresh women. This is expressed through a fruity, feminine and seductive scent. Mini Jupe opens with a blend of citrus fruits, most notably mandarin and orange. In this way, Mini Jupe possesses all the spirit and enthusiasm of youth. This freshness also becomes more aquatic with the addition of watermelon. Then, its heart evolves towards greater femininity. Jasmine enhances the opulence of this juice while retaining its airy and luminous character. Finally, Mini Jupe gradually shifts towards a more seductive side. It closes with the animal and sensual breath of musk enveloped in a luscious, warming vanilla.

The timeless Courrèges bottle for the Mini Jupe fragrance

While the Courrèges house had accustomed us to a cylindrical bottle topped with an oversized sphere as a cap, Mini Jupe completely reinvents this aesthetic. Its bottle draws some inspiration from the previous Hyperbole from 2016. It is made up of a rectangular, transparent glass base. Rising skyward, it reveals the colour of a particularly feminine powdery pink juice. The name of this fragrance is displayed on its front face in white capital letters. This shade echoes that of its cabochon. This time, Courrèges chose to swap its sphere for a hollowed-out circle. The Mini Jupe bottle is both futuristic and has a retro feel very typical of the 1970s. It thus immediately conveys a sense of timelessness. It invites discovery and gracefully reclaims the history of the Courrèges house.

ALCOHOL DENAT., AQUA (WATER), PARFUM (FRAGRANCE), BENZYL SALICYLATE, LIMONENE, BUTYLPHENYL METHYLPROPIONAL, COUMARIN, ALPHA-ISOMETHYLIONONE, CITRONELLOL, LINALOOL, BHT, EUGENOL, CITRAL, CINNAMAL, GERANIOL, BENZYL BENZOATE, DISODIUM EDTA, CI 17200 (D&C RED N°33), CI 60730 (FD&C VIOLET N°2)