From 1947onwards Christian Dior proclaimed his desire to be as much a perfumer as he was a couturier. Passionate about flowers, he sketched the contours of a veritable style for Dior's perfumes, breathing into them all the modernity featured in his creations.
As Dior Perfumer-Creator, François Demachy embodies the expertise and great creativity of Dior perfumes. François Demachy perpetuates the heritage of Dior with rigor and creativity.
The Grasse region, in southern France, is closely tied to the history of Dior fragrances. This exceptional terroir for flowers is an endless source of inspiration for the perfumer.
To bring Dior fragrances the finest ingredients, François Demachy travels the world in search of raw materials with rare qualities.
The bottle is a true art form at Dior. For some emblematic fragrances, the bottling is done by hand by the Dior Atelier Ladies. At the Dior manufacturer, they perpetuate a true artistic craftsmanship.